Bowlers

Bowlers is a pet food brand developed by the Allana Group, a well-established company with a history dating back to 1865. This new venture marks their entry into the consumer-facing market of pet food, specifically targeting active dogs. The brand includes two product lines: Bowlers Nutrimax and Nutrimax Club, designed to cater to the nutritional needs of energetic pets.

Brand Identity and Design

Bowlers aims to differentiate itself in a crowded market through a vibrant and playful visual identity. The design, created by Elephant Design, features:

• Playful Typography: The brand's logo incorporates elements that resemble a dog's face, particularly in the letter 'R', adding character and energy.
• Illustrative Style: Instead of traditional realistic imagery, the packaging showcases stylish illustrations of dogs engaged in outdoor activities, reinforcing the brand's focus on an active lifestyle.
• Color Palette: Each product variant is color-coded—purple for general use, teal for adults, pink for puppies, and lilac for starters—helping consumers easily identify their needs.

Product Focus

Bowlers Nutrimax emphasizes high-quality nutrition tailored for active dogs. The packaging design not only highlights the ingredients but also includes benefits associated with each component, aiming to reassure both new and experienced pet owners about the product's holistic approach to pet health.

Emotional Connection

The packaging features engaging graphics that foster an emotional bond between pets and their owners. Each variant has its own mascot, enhancing relatability. A seal stating "Harmonious, honest, and happy health" encapsulates the brand's commitment to quality.